You can do more for your breweryโฆ well your personal brand can!
Yes my beer brewing buddy, even in the beer biz, who you are can seriously spice up your breweries reputation. Now take my hand, and lets take a lil stroll down personal brand alley and see what we can doโฆ
๐๐บ๐ฎ๐ด๐ถ๐ป๐ฒ ๐๐ต๐ถ๐: Your brewery has a few folks on the team, right? Each one of you is a walking, talking billboard for your brand. That personal connection could be the secret sauce that helps your brewery shine, especially when you start popping up in big suppliersโ lists or making waves locally.
๐๐๐ง๐โ๐จ ๐๐ค๐ฌ ๐ ๐ฅ๐๐ง๐จ๐ค๐ฃ๐๐ก ๐๐ง๐๐ฃ๐ ๐๐๐ฃ ๐ฌ๐ค๐ง๐ ๐ฌ๐ค๐ฃ๐๐๐ง๐จ:
๐ข๐ฝ๐ฒ๐ป ๐๐ผ๐ผ๐ฟ๐: Every time you rock up at events, speak at tastings, or contribute to a beer mag, youโre not just boosting your own profile; youโre giving your brewery a massive shout-out.
๐๐ฎ๐ฟ๐ฟ๐ ๐๐ ๐ช๐ถ๐๐ต ๐ฌ๐ผ๐: Not the boss? No worries. Your personal brand is yours to keep, handy for taking from one brewing adventure to the next.
๐ ๐ฎ๐ธ๐ฒ ๐ฆ๐ผ๐บ๐ฒ ๐ก๐ผ๐ถ๐๐ฒ: Bored of posting the same old stuff? Get vocal with your views, lead some beery debates, or share some behind-the-scenes secrets from your brewery. Make your online presence known with a bit of personality!
๐ฃ๐ฟ๐ฒ๐๐ ๐ฎ๐ป๐ฑ ๐ฃ๐ฎ๐ป๐ฒ๐น๐: Whip up a press pack. Offer your brainpower to panels, podcasts, and papers. Every talk you give or article you write can funnel fans right back to your brews.๐๐ผ๐๐ป๐ ๐๐ต๐ฒ ๐ช๐ถ๐ป๐: Picture thisโchat for 30 minutes at a seminar, and you could convert a crowd into followers, some of whom might just swing by your taproom or subscribe for a monthly beer box.
๐๐ค ๐ง๐๐ข๐๐ข๐๐๐ง ๐๐ค๐ก๐ ๐จ: Personal branding isnโt just fluff. Itโs about setting yourself up as the go-to beer guru, making your brewery the talk of the town.
