I’ve nailed my SEO - said no brewery… ever!
Alright, brewery folks, let’s talk about the dark art of SEO—that’s search engine optimisation for the uninitiated. Now, I’m no wizard at this, but I’ve picked up some nifty tips along the way that’ll help your brewery climb the Google ranks and stand out online.
You know the drill—beyond word-of-mouth, people are always searching for “breweries near me” when they’re on holiday. They’re checking TripAdvisor, Google Reviews, and then clicking on your website. They want the best experience possible, and if your site isn’t up to scratch, you’re missing out on a bunch of potential punters.
Make Your Website User-Friendly
First up, make sure your website is super user-friendly. Think Goldilocks—button sizes should be just right, text legible, and easy to scan with good use of headers. Use Google Lighthouse (search it!) to check accessibility. And for goodness' sake, make it speedy (as in load fast!)! Google loves fast websites because they offer a better user experience.
Keep Your Website Fresh
Next, keep your website fresh and up-to-date. Don’t be that brewery that only adds new beers to the online shop and leaves everything else to gather dust. Aim to add a blog post at least once a month. Talk about your beers, what’s brewing at the brewery, and keep the info flowing. This tells Google that your site is alive and kicking.
Sprinkle in Some Keywords
When you’re writing content, sprinkle in some keywords naturally. Phrases like “breweries near me,” “best brewery in town,” and “craft beer” are what people are searching for. Don’t force them in, just let them pop up as you chat about your brewery.
Get Those Backlinks
And finally, let’s talk backlinks—links from other websites to yours. Collaborate with other breweries and make sure they link to your site. Link back from all your social media channels and review platforms like TripAdvisor and Untappd. It’s like creating a web of awareness, making it easier for Google to find you.
These are just a few tips that have helped me. Stick with it, keep your content fresh, and watch your rankings rise. If you want to chat more about SEO, give me a shout. Hope this helps. Rock on!
