THE BRAND WEAVER

COLLECTIVE

A brewery branding collective bringing together specialist strategy, design and marketing expertise for independent breweries.

A DIFFERENT KIND OF BREWERY BRANDING TEAM

The Brand Weaver Collective is a hand-picked team of brewery branding, design and marketing specialists led by Tim Weaver.

Rather than building a traditional agency around overheads and layers of account management, the Collective brings together the right specialists for each brewery and each challenge.

Between us, we’ve worked across independent breweries, major beer brands, hospitality businesses and some of the biggest names in the drinks industry. The common thread is simple: helping breweries build stronger brands, reach more drinkers and grow.

UNAPOLOGETICALLY PASSIONATE ABOUT BEER

THE SITUATION

YOUR BEER ISN’T THE PROBLEM

Most breweries don’t have a beer problem. They have a growth problem.

Good beer isn’t enough anymore…It hasn’t been for a while.

If you’re stuck, overlooked, or relying on guesswork to grow, something’s broken. We fix that.

With clear positioning, standout branding, and marketing that REALLY pulls its weight.

Because making great beer is one thing.
Building a brewery that grows is another.

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PILLARS BRAND STRATEGY & IDENTITY BY MATTY

THE PROBLEM

SOUND FAMILIAR?

You’ve hit a ceiling
Your packaging blends in
Sales rely on you
Marketing isn’t doing much
People don’t know you exist
You’re doing loads… but nothing’s really moving
You’ve grown, but the brand hasn’t caught up
You’re competing on price instead of value

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THE SOLUTION

LET’S FIX IT!

Growth Breakthrough
Fix the real problem stopping your growth.

Standout Brand
Stop blending in. Start getting picked.

Marketing
Turn your marketing into something that actually works.

Growth Sprint
Clarity, fast, with any easy to follow plan!

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VALE BRAND STRATEGY & IDENTITY IDENTITY BY TIM

BEER & DRINKS BRANDS WE’VE WORKED WITH

A FEW NAMES YOU MIGHT RECOGNISE

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OLD STREET BREWERY BRAND IDENTITY BY MATTY

WHAT OUR COLLECTIVE EXPERIENCE HAS HELPED DELIVER

AMAZING RESULTS

6 MAJOR AWARDS

ACROSS THE GLOBE

SECURING MAJOR

SUPERMARKET LISTINGS

CONSISTENT 30-35%

YEAR-ON-YEAR GROWTH

A NATIONAL LAUNCH

IN OVER 100 VENUES

182% INCREASE IN

ONLINE SALES

112% INCREASE

IN DEMAND

DELIVERED 750K

VIA CROWDFUNDING CAMPAIGN

LAUNCHED A NEW BRAND ONTO

1000’S OF TAPS AROUND THE UK

BREWERY REBRAND OF THE YEAR

AWARD WINNER

7 MILLION VIEW

TIKTOK CHANNEL LAUNCH

75K REVENUE

GENERATED IN 2 DAYS

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WILFUL BEER BRAND STRATEGY & IDENTITY BY TIM

GET TO KNOW THE COLLECTIVE

WHO ARE WE?

The Brand Weaver Collective is a hand-picked group of specialists in brewery brand strategy, identity, design and marketing. Built specifically for independent breweries.

Led by brewery brand strategist Tim Weaver, the Collective brings together experienced specialists depending on what each brewery actually needs. No bloated agency team. No handing the project to someone you've never met. The people you see here are the people doing the work.

Collectively, we’ve worked with independent breweries, established beer brands and global drinks businesses, combining commercial thinking with creative experience that understands how breweries actually sell.

TIM 'THE BRAND' WEAVER

Brewery Brand Strategist & Founder
Tim has more than 20 years’ experience in brand strategy and design, having worked with organisations including the BBC, Disney and DC Comics before specialising in the beer industry. Today he works with independent breweries on positioning, strategy, identity and growth, and is the author of Branding for Breweries and host of the Branding for Breweries podcast.
HARRIE KELLY

Beer Brand & Marketing Strategist
Harrie specialises in beer brand strategy, marketing and communications, helping breweries sharpen how they speak, who they speak to and how they turn that into meaningful growth. Her experience brings a strong commercial and audience-focused perspective to the Collective.
MATTY McMULLEN

Brand Strategist & Designer
Matty builds distinctive brand worlds for breweries, combining strategy with identity and packaging design. His work spans beer brands including Pillars and Two Flints Brewery, helping turn strong ideas into recognisable systems that work from the can to the taproom.
JACK COOMBER

Digital Marketing & Brand Activation Strategist
Jack brings strategy, digital marketing and brand activation together to help breweries turn their positioning into campaigns people actually notice. His focus is making the brand work beyond the packaging, building awareness, engagement and measurable growth.