40 EVENT IDEAS TO PACK YOUR TAPROOM
AND YOUR TILL!
Every taproom wants to be the number one hotspot in town. But let’s face it—sticking to the same old members' night and rolling out a pizza van isn’t going to cut it anymore.
That’s why I’ve put together 40 event ideas designed to attract every type of drinker—from Baby Boomers to Gen Z. This free guide breaks it all down so you can plan events that drive footfall, create buzz, and keep your tills ringing.
It’s Time to Think Bigger And Pack Your Taproom!
Here’s the reality: if you want a thriving taproom, you need to go beyond the basics. Different generations want different experiences, and the key to a packed venue (and a full till) is understanding what gets people excited.
That’s why this guide does the heavy lifting for you—breaking down 40 creative event ideas designed to attract Baby Boomers, Gen X, Millennials, and Gen Z.
Whether you’re looking to host a nostalgia-filled night for Boomers, a music collab for Millennials, or a social-worthy event for Gen Z, you’ll find something inside to spark inspiration.
Take what works, tweak what doesn’t, and start filling your taproom with customers who keep coming back.
WHAT YOU’LL GET
✅ 40 unique event ideas tailored to different age groups
✅ Proven strategies to attract new customers and keep regulars engaged
✅ Implementation tips so you can put ideas into action fast
✅ A fresh approach to event planning that makes your taproom the go-to spot
THE BENEFITS
🍻 Bring in more customers—no matter the season
🎉 Create a dynamic, engaging taproom that people want to return to
📈 Increase sales with events designed to appeal to specific audiences
🗣️ Generate buzz and word-of-mouth marketing with unique experiences
STILL NEED A LIL BIT OF HELP?
You’ve got the download, you’ve had a read, but you’re still not 100% sure about putting it into action? No problem! Grab a 30-minute slot below, and let’s go through it together!