Want to grow without losing your mind?

Let’s be honest…

Most indie breweries are doing something with marketing – posting on social, maybe sending a newsletter here and there, and occasionally shouting about a new release when the brew kit’s got a second to breathe.

But when it comes to scaling your marketing – actually building systems that grow your brewery’s audience, sales, and reputation – things can feel a bit… squishy.

That dream of growing your brand beyond your postcode? Of having people queueing for the new release? Of knowing exactly how to get more feet through the door?

It doesn’t come from doing more of what you’re already doing.

It comes from building a proper marketing machine.

The problem:
You’re running full pelt trying to keep up with taproom hours, production, events, emails, social… but without a system behind it, you're just reacting. No plan, no pace, no predictability.

The benefit of solving it:
You’ll build a brand that keeps attracting fans (and stockists) without you doing everything manually. More visitors. More repeat sales. More headspace.

Why what you’ve tried hasn’t worked:
Because you’ve been focused on staying afloat — not scaling up. You’re stuck in “get through the week” mode, not “build for the next year” mode.

Here’s how to fix it:

Growing your brewery’s marketing isn’t just about “posting more.”
It’s about building a proper system across three areas:

🧠 Marketing – Are you telling drinkers what’s in the glass… or why it matters to them? Move from just “what” to “why you’ll love this.”

🤝 Sales – Are you helping people take the next step… or hoping they do? Whether it’s bookings, event signups or trade sales – guide people, don’t just wait.

⚙️ Fulfilment – Are you reinventing every launch, event, and post? Systemise your content, emails, and event promos so you’re not starting from scratch every week.

Simple ways to get started:

✅ Know who you’re talking to. Are you talking to Friday night drinkers? Beer buyers? Day-tripping foodies? Nail it. Then write for them.

✅ Build a repeatable launch plan. Every new release shouldn’t be a last-minute scramble. Draft a 5-day promo flow and reuse it.

✅ Set aside time to build. Not just serve. Even one hour a week building your newsletter, writing a blog post, or scheduling content goes further than you think.

✅ Turn fans into megaphones. Get people tagging, sharing, reviewing, visiting. (Hint: They will — if you make it fun and easy.)

Most breweries try to “do marketing” by being louder.
But without a plan, you’re just shouting into the void.

Once your content, comms, and campaigns are all pulling in the same direction — that’s when things start to grow.

👉 You’ll know what to post and when.
👉 You’ll stop relying on taproom footfall alone.
👉 You’ll actually enjoy your marketing.

You don’t need a marketing agency.
You need a marketing system.