Stop wasting time on the wrong leads

How to spot drinkers, buyers, and collaborators who actually want what you’re offering

Let’s face it — not everyone who chats to you at an event or messages you online is ready to buy, stock, or support your beer.

Some are dream collabs, trade partners, or event organisers.
Others are just tyre-kickers, browsers, or ‘maybe next year’ folks.

And if you’re anything like most indie breweries, you don’t have the time (or energy) to waste on dead-end conversations.

So how do you separate the real leads from the ones that’ll just drain your time?

The problem:

You treat every inquiry or opportunity the same — and waste hours chasing down the wrong ones.

The opportunity:

Create a simple, no-fuss system that helps you spot your best-fit buyers before you get stuck in back-and-forth messages or meetings that go nowhere.

Here’s what that could look like in practice:

✅ If you’re talking to trade buyers:
Send a quick intro pack or digital brochure before the full pitch call.
Include info on minimum orders, delivery days, and your current range — that way, if they’re not ready to meet your terms, they can bow out early (saving everyone time).

✅ If you’re planning events or collabs:
Have a ready-to-go form or quick email reply that asks:

• What kind of support or product do they want?

• What’s the timeline?

• What do they need from you?

• What can they do in return?

This helps you work out if it’s worth pursuing before diving in head-first.

💥 And here’s the best bit:
You don’t need a fancy software to do any of it.

A free online Form. An quick auto-reply email template.
And BOSH! The job is done!

Because the breweries that win aren’t wasting hours on people who were never the right fit in the first place.

They’re focusing on the drinkers, buyers, and partners who are ready to take that next step now — not next year.

Here’s to working smarter, not harder.
And keeping your taproom (and pipeline) full of the right people.