Why the ‘Death of the High Street’ is a Win for Breweries
Why is the supposed “death of the high street” a good thing for breweries?
I've been thinking about this a lot lately, especially when I look at my local town. Shops have dwindled, but what’s popping up in their place? Eateries, experiential spots like bowling alleys, soft play areas, and places for people to gather. It’s all about creating experiences and (dare I say it) building community.
And this is where breweries can double down.
If you’ve got a micro pub, or if you’re even thinking about getting on-trade in a local community area, there’s a golden opportunity to tap into this high street evolution rather than mourn its “death.”
The New High Street = Experience-Driven
As people balance work, life, and a slower-paced lifestyle, they’re more likely to step outside the office, bring their families and friends into town, and look for shared experiences. And you have the chance to be part of it!
To make the most of it, here’s what you can do:
Align with Local Values
Whether it’s opening a micro pub or stocking a local bar, understand what resonates with the community. Why is your brewery the perfect fit?Emphasise Local
Go all-in on local: local brewery, local beer, local people. It’s not just about selling—it’s about creating a connection.Get Creative with Pop-Ups and Events
Even if owning a spot on the high street isn’t an option, you can still be involved. Think tasting sessions, mini pop-up bars, or pumps and taps at local events.
There are loads of ways to join the buzz of the “new” high street—be there for the experiences, the community-building, and the connections waiting to be made.
