Stand Out to Buyers: Key Takeaways from My Chat with Nathan Morrow

This week, I was lucky enough to chat with Nathan Morrow, head of buying for beer, cider, and soft drinks at a leading UK wholesaler, on LinkedIn Live.

And wow—Nathan dropped some serious knowledge bombs on what breweries need to know when reaching out to buyers.

In just 45 minutes, there was so much value crammed in that I can’t fit it all here—but you can watch the full replay using the button below. For now, here are a few of the key takeaways:

1. Your Branding Has to Grab Attention

Nathan stressed that your clip, bottle, or can must stand out before anyone even tastes the liquid. Eye-catching design isn’t just nice—it’s essential.

2. The Liquid Has to Deliver

This one’s almost a given, but it’s worth repeating: your beer needs to taste amazing. No compromises here.

3. Passion + Strategy = Success

What sets your brewery apart? You need a compelling story—why your brewery exists, what makes it different—and the strategy to back it up.

Buyers want data: proof that this partnership is worth it, that you’re part of a growing market, filling a gap, or aiming for measurable growth. Passion is great, but it needs to come with a plan.

More Nuggets of Wisdom from Nathan

• Finding the right buyer for your brewery.

• What not to do when reaching out.

• The power of perseverance—don’t give up after one no!

Hit the button below to watch the full conversation, packed with tips to take your brewery further.