The Two-Pint Rule: Why Branding & Beer Go Hand in Hand

The Two-Pint Rule.

It’s a simple way to explain the relationship between branding, marketing, and the quality of your beer. And once you get your head around it, everything clicks.

Here’s how it works:

👉 The First Pint is on me.
That’s branding. Marketing. Positioning.
It’s the reason someone notices your brewery in the first place.

The eye-catching tap badge.
The killer social media presence.
The buzz around your brand.

All of that is what gets a customer to take that first sip.

👉 The Second Pint is on you.
That’s your beer. Your craft. Your skill.
If they love the quality, they’ll come back for another.

Because here’s the truth:
⚡ You can have the best branding in the world—but if the beer’s bang average, they won’t come back.
⚡ You can have the best beer in the world—but if no one’s heard of you, they won’t come in the first place.

It’s branding + beer working together that creates a thriving, growing brewery.

So, next time you brew that pint, make sure your first pint strategy is just as strong as your second.

And if you need someone to handle that first one? You know where I am.