The Secret to Getting More Customers for Your Brewery

Ever reached out to a potential stockist, bar, or retailer and heard… nothing?

I feel your pain dude!

But did you know….

That’s normal!

(Well duh!)

It actually takes 6-8 touchpoints to get a response.

But guess what? 85% of breweries give up after just two attempts.

Shocking, I know!!!

Which means the breweries that keep going? They win.

Here’s how you can stay on their radar (without being annoying):

✅ First touch: Cold email or call. Keep it short, friendly, and to the point.
✅ Second touch: Follow up with another email OR a LinkedIn connection request.
✅ Third touch: Engage with their content—like a post, leave a clever comment, show interest.
✅ Fourth touch: Send something valuable—an industry stat, an article, a quick tip (even a well created piece of content by your ol’ pal The Brand Weaver ;) ).
✅ Fifth touch: Record a 30-second video. It stands out. It’s personal. And no one else is doing it.

There are even more ways—but the key is not stopping too soon.

Most breweries lose sales because they give up, not because they’re ignored.

Be the one that follows up, stays creative, and actually gets the meeting.

Cheers