📢 7 Big Lies About Brewery Branding (That Are Costing You Sales)

Let get real here, there’s a lot of bad advice floating around when it comes to branding a brewery. And if you fall for it? You’ll blend into the background faster than a warm pint in summer.

So without further ado Let’s bust some myths.

🚫 LIE #1: Branding is just a logo.

What they really mean is: “We don’t understand branding.”
Logos don’t build loyalty. Stories, messaging, and consistency do. Branding is everything your drinkers see, hear, and experience—from the first time they spot your can to the moment they step into your taproom.

👉 Action Point: Think beyond your logo. Is your brand voice, design, and experience consistent across all touchpoints?

🚫 LIE #2: You can’t afford good branding.

What they really mean is: “We spent the budget elsewhere.”
The truth? You can’t afford not to. A weak brand means wasted marketing spend, lower sales, and confused customers.

👉 Action Point: If you had to invest in one brand upgrade this year, what would have the biggest impact? Website? Taproom experience? Packaging? Prioritise wisely.

🚫 LIE #3: Your beer will sell itself.

What they really mean is: “We don’t know how to stand out.”
If quality alone made brands successful, you’d still be renting movies from Blockbuster.

👉 Action Point: What’s your brewery’s unique hook? Why should drinkers choose your beer over the dozens of others on the shelf? (Hint: It’s never just about the beer.)

🚫 LIE #4: Social media is enough.

What they really mean is: “We have no long-term brand strategy.”
Instagram trends fade. Algorithms change. Your website, email list, and brand recognition are what last.

👉 Action Point: How often do you email your customers? A simple weekly update with new releases, events, or behind-the-scenes content keeps you top of mind.

🚫 LIE #5: Your brewery needs a total rebrand.

What they really mean is: “We’re guessing.”
Maybe you do. Maybe you just need better storytelling, positioning, or strategy. Rebrands should solve problems, not create them.

👉 Action Point: Before making any big changes, ask: What’s working? What’s not? Fix what’s broken, don’t throw out what’s great.

🚫 LIE #6: The bigger breweries have already won.

What they really mean is: “We don’t know how to differentiate.”
Being smaller isn’t a weakness—it’s an advantage. Local, independent, and unique beats corporate, generic, and soulless every single time.

👉 Action Point: Are you leaning into your local roots and unique story? The big guys can’t replicate what makes you special—so make sure you’re telling people about it.

🚫 LIE #7: Your beer drinkers don’t care about branding.

What they really mean is: “We don’t understand our audience.”
Drinkers might not say they care. But guess what? They buy with their eyes before they ever taste your beer.

👉 Action Point: When’s the last time you objectively looked at your branding? Does your packaging stand out on the shelf? If you weren’t you, would you pick your beer over the competition?

🔑 The Real Truth?
Branding isn’t about looking pretty. It’s about being remembered.

If you’re not turning casual drinkers into raving fans, you’re leaving money on the table.