Brewery owners, not sure what to post on social media?

Stuck on what to post on your brewery’s social media? If you’re defaulting to yet another snap of your latest bottle, let’s mix things up a bit with these ideas!

Here’s how to liven up your posts and actually engage your audience:

• Get Conversational: It’s not just about showing off your beers; it’s about sparking a dialogue. Why not ask your followers about their favourite brew? Or maybe run a poll on which food truck they want to see next at your taproom? It’s all about giving your fans a say and getting the chat flowing.

• Be a Beer Whiz: Share the secrets behind your brews. Talk about what makes your hops different or the tale behind your oldest recipe. Beer nerds love learning cool stuff about their favourite pints.

• Meet the Crew: Show off the faces behind the fermentation. Whether it’s your head brewer or the unsung heroes of the office, let your followers see the humans behind the hops, even if your punters don’t like it their family members will!.

• Tell Your Tale: Got a killer brand story? Use it! Chat about how you’re revitalising the high street, reviving ancient ales, or importing cutting-edge brewing tech. These stories don’t just stick; they spark interest and shares.

Remember folks, every post is your chance to start a good old yarn with your audience. Next time you’re hovering over ‘post’, think: “Is this going to kickstart some banter?” More chat leads to better engagement, boosts your reach, grows your follower count, and hey, it might just get more folks sipping your brews.

Want a bit more help, smash that lil button below…