🚨 The Content Shift Your Brewery Can’t Ignore in 2025

Why Reels, Video & Long-Form Content Are Winning

We’ve all heard the same advice over and over:
✅ Reels are king.
✅ Video content is essential.
✅ Short-form content gets the most engagement.

But why is that the case? And more importantly, is short-form content really the be-all and end-all?

The truth is, consumers are changing. They’re becoming more sceptical. More conscious. And they’re actively searching for content that feels real.

👉 AI-generated blogs and photos are everywhere.
👉 Fake news and manipulated content spread like wildfire.
👉 People don’t want to be “sold to”—they want to form their own opinions.

The problem? It’s harder than ever to know what’s real and what’s not.

Which is why the content that wins in 2025 and beyond is the stuff that feels 100% authentic.

So What Should Your Brewery Be Doing?

If you want to stand out and build trust, then your content needs to feel real, human, and unpolished.

🔥 Face-to-camera videos from your brewers.
🔥 Unedited “ums” and “ahs” that show personality.
🔥 Honest chats about your beers, your process, your taproom.
🔥 Behind-the-scenes snippets of real people in real moments.

Consumers connect with people, not brands—so the more of your actual team and personality you can show, the better.

Long-Form Content Is Making a Comeback

But it’s not just about short-form video.

🔵 Podcasts are booming.
🔵 YouTube watch time is increasing.
🔵 Live video and long interviews are getting more traction than ever.

Why?

Because short, snappy clips can be taken out of context.

When someone watches or listens to a full conversation, they get to form their own opinion—rather than just seeing a 30-second clip designed to grab attention.

So, if you’ve ever thought about jumping on a podcast, hosting a live chat, or just recording longer, unpolished videos—DO IT.

The more you show up as a real, relatable brewery, the more trust you build. And trust = loyalty = sales.

Let’s Wrap It Up

This shift isn’t a trend—it’s a full-blown content revolution.

📢 Short-form video still matters—but only if it feels real.
🎙️ Long-form content is your secret weapon—it builds trust, loyalty, and credibility.
👀 People want to see YOU, not a polished ad—so show up, be yourself, and start real conversations.

If you need help bringing your brand to life online, you know where I am.