TAKING VALE BREWERY FROM LOCAL FAVOURITE
TO THE BIG LEAGUE
VALES PROBLEMS
Vale Brewery was purchased by the Brouder brothers in 2021. After running the business for two years, they realised that a limiting factor to their growth was their outdated brand.
They wanted to create a new identity and strategy that honoured the brewery's long-established heritage but also paved the way for growth on an international level as well as achieving the following goals:
Establish a ‘brand core’ to assist with branded choice making moving forward.
Create a guide and plan for consistent, targeted messaging moving forward.
Define their unique position within their marketplace.
OUR SOLUTIONS
The Brand Weaver was more than up for the challenge and successfully turbocharged Vale's brand identity and presence to astronomical levels with our tried and tested strategy and identity projects, including:
Target Market Audience Definition
Top Competitor SWOT Analysis
Brand Purpose, Mission, Vision & Values Creation
Branded Messaging and Language Consistency Guides
Branded Social Content Idea Archive
Unique Brand Customer Touch Points Idea Generation
New Visual Identity System
THE RESULT
“Working with The Brand Weaver was one of the best decisions we made for our business! They intuitively understood our requirements and potential challenges, which made our initial conversations productive. The project was managed seamlessly with tight deadlines met and ideas bounced around with easy. Out new brand looks fantastic, receiving great feedback from both our team and customers, resulting in a new batch of stockists immediately signing up.”
Jimmy & Joe Brouder - Owners of Vale Brewery