VALE BREWERY REBRAND: FROM LOCAL

FAVOURITE TO THE BIG LEAUGE

VALE’S CHALLENGE

Vale Brewery was purchased by the Brouder brothers in 2021. After running the business for two years, they realised that a limiting factor to their growth was their outdated brand.

They wanted to create a new identity and strategy that honoured the brewery's long-established heritage but also paved the way for growth on an international level as well as achieving the following goals:

  • Establish a ‘brand core’ to assist with branded choice making moving forward.

  • Create a guide and plan for consistent, targeted messaging moving forward.

  • Define their unique position within their marketplace.

OUR SOLUTION

The Brand Weaver was more than up for the challenge and successfully turbocharged Vale's brand identity and presence to astronomical levels with our tried and tested strategy and identity projects, including:

  • Target Market Audience Definition

  • Top Competitor SWOT Analysis

  • Brand Purpose, Mission, Vision & Values Creation

  • Branded Messaging and Language Consistency Guides

  • Branded Social Content Idea Archive

  • Unique Brand Customer Touch Points Idea Generation

  • New Visual Identity System

HOW CAN YOU HELP ME?
Vale Brewery - style scape - brewery style scape - brewery branding
Vale Brewery - Pint Glass Design - Vale Pint Glass
Vale Brewery - T-shirt design - Brewery T-shirt Design
Vale hoodie design - Brewery Hoodie - Hoodie Design - Brewery Branding
Vale Brewery - Brewery Rebrand - Bottles on Shelf
Six fabric swatches with the word 'VALE' printed in different colors and styles, each featuring a small black silhouette of a dog or wolf. The fabric colors are navy, beige, and green, with the text styled in various contrasting color combinations.
Vale Brewery - Can Design - Brewery logo design - Brewery branding

THE RESULTS

The rebrand transformed Vale Brewery, delivering results that speak for themselves:

  • 200% increase in distribution, with new distribution partners secured within one month of launch.

  • £75,000 in additional annual sales, secured within two weeks of the brand’s soft launch.

  • Beer club membership grew from 0 to 180 in under four months, creating more repeat taproom visits.

  • 135% increase in online sales, as customers responded to the refreshed brand.

TESTIMONIAL

“Working with The Brand Weaver was one of the best decisions we made for our business! They intuitively understood our requirements and potential challenges, which made our initial conversations productive. The project was managed seamlessly with tight deadlines met and ideas bounced around with easy. Out new brand looks fantastic, receiving great feedback from both our team and customers, resulting in a new batch of stockists immediately signing up.”

Jimmy & Joe Brouder - Owners of Vale Brewery