LAUNCHING A NATIONAL BRAND:

SIPSTER, THE LAGER THAT BROUGHT SUMMER TO WALES

BRAINS’ PROBLEM

Brains Brewery had a new lager ready to hit the market, but they faced a familiar challenge: how to make it stand out in a crowded landscape dominated by well-known, established lagers.

They needed a brand that would not only turn heads but also fill a gap in the market, delivering something fresh and memorable to their audience.

OUR SOLUTION

We worked closely with the Brains team to craft a brand that would break through the noise and capture the imagination of beer drinkers:

  • Market Analysis: We reviewed the competitive landscape to identify what was missing on tap and how this new lager could meet that demand.

  • Positioning & Story: We positioned Sipster as the lager of carefree summer moments—the perfect refreshing drink for hot days and good times.

  • Naming & Identity: We created the name ‘Sipster’ to evoke light-hearted fun and crafted a vibrant visual identity to match.

  • Design: From clip design to cans and promotional materials, we delivered a bold, cohesive look that stands out at the bar and on the shelves.

Sipster - Brains Brewery - Brewery Design - Clip Design

THE RESULT

The impact of the new brand was immediate:

  • A national rollout across Wales, with Sipster gaining a strong foothold in a competitive lager market.

  • A brand that resonates with drinkers, evoking the fun and refreshment they associate with a perfect summer pint.

  • A clear positioning that differentiates Sipster from the sea of generic lagers and helps it carve out its own space.