BREWERY BRANDING BLOG
BREWERY BRANDING &
MARKETING ADVICE
Practical advice for independent breweries on branding, rebrands, packaging, marketing, taprooms and selling more beer.
No theory for theory’s sake. Just useful ideas, examples and lessons you can actually put to work.
A GUIDE TO: WHY YOUR LOGO IS NOT YOUR BRAND!
If you're running a business or thinking of starting one, you've probably heard the term "brand" being thrown around a lot. However, many people mistakenly believe that their logo is their brand. While your logo is an essential component of your brand, it's not the only one, nor is it the most critical one.