With great positioning statements, comes great brand power!
Who doesn’t love a good superhero film?? (even though both Marvel and DC may have gone a bit wayward recently!) Well … In the dynamic (duo) world of branding, your brand's identity is like its own superpower. So, to push this analogy a little more we can ask ‘what's the superhero costume that makes your brand soar above the rest?’ It's the positioning statement!….duh! These little gems don't just define your brand; they're like capes that help your brand fly high above those pesky competitors and make everyone look up and say ‘'oooh that’s fancy!’
So, What's a Positioning Statement?
Great question Robin! It's a short, catchy phrase that captures your brand's essence and showcases what makes it the hero among a sea of competitors.
The Epic Role of Positioning Statements
Your awesome positioning statement should create a crystal-clear and unforgettable image that makes your brand as memorable as your favourite superhero. When faced with choices, your audience will naturally turn to the most memorable brand, and the positioning statement is a really handy tool to have in your utility belt to stick in their mind.
Crafting Your Heroic Positioning Statement
Creating a positioning statement is nothing more than a catchphrase (think up, up and away!), but it's a crucial step in your brand's origin story. To get it just right, you need to understand your audience, pinpoint your unique strengths, and create a statement that resonates with your brand's values and strikes a chord with your audience.
Drawing Inspiration from the Legends
To see the power of positioning statements in action, let's look at some iconic brands:
"The Ultimate Driving Machine" - BMW
"The Happiest Place on Earth" - Disney
"Eat Fresh" - Subway
These brands have harnessed the might of their positioning statements, and it's no wonder they're brand superheroes.
So remember, a compelling positioning statement allows your brand to express its unique superpowers and rise above the competition.
Rock on!
