Brand design is a crucial aspect of any business that wants to make an impact in the market. It's not enough to just create a logo, a color palette, and a slogan. To stand out, a brand needs to have a unique and unconventional design that resonates with its target audience. In this article, we will share some unconventional brand design tips that will help your brand stand out and make a lasting impression.

Focus on Your Brand's Personality

One of the most important aspects of brand design is capturing the brand's personality. You need to know who your brand is, what it stands for, and what kind of personality it has. Your brand personality is the set of traits, characteristics, and values that define your brand. By focusing on your brand's personality, you can create a brand design that is unique and tailored to your target audience.

Use Unconventional Colors

Color is an essential aspect of brand design. It can evoke emotions, set the tone, and create a lasting impression. However, many brands limit themselves to conventional color palettes that are safe and predictable. To stand out, consider using unconventional colors that are unexpected and unique. Don't be afraid to experiment with bold and vibrant colors that reflect your brand's personality and values.

Experiment with Typography

Typography is another crucial element of brand design that is often overlooked. Many brands use the same fonts that are popular and widely available. To make your brand stand out, experiment with unconventional typography that is unique and tailored to your brand's personality. You can even create a custom font that reflects your brand's values and sets it apart from the competition.

Create a Unique Brand Voice

Your brand's voice is how it communicates with its target audience. It's the tone, style, and language that your brand uses to express its personality and values. To create a unique brand voice, focus on your brand's values and the kind of relationship you want to have with your target audience. Use language that is relatable, engaging, and memorable. Don't be afraid to break the rules and use unconventional language that sets your brand apart from the competition.

Use Unconventional Brand Assets

Many brands rely on the same types of brand assets, such as logos, color palettes, and slogans. To stand out, consider using unconventional brand assets that are unique and memorable. You can use custom illustrations, animations, or even branded merchandise that reflects your brand's personality and values.

FAQs:

Q: Can unconventional brand design negatively impact my brand?

A: Unconventional brand design can be a double-edged sword. If done correctly, it can help your brand stand out and make a lasting impression. However, if done poorly, it can harm your brand's reputation and make it appear unprofessional.

Q: How can I ensure that my unconventional brand design is effective?

A: To ensure that your unconventional brand design is effective, you need to test it with your target audience. Conduct focus groups, surveys, and market research to get feedback on your brand design. Use this feedback to refine and improve your brand design until it resonates with your target audience.

Q: Can I use unconventional brand design in all industries?

A: Unconventional brand design may not be suitable for all industries. For example, if you are in the finance or legal industry, you may need to use a more conservative brand design. However, if you are in the creative industry, unconventional brand design can help you stand out and