Are you feeling a bit like Sarah Connor from "The Terminator" lately? With AI tools taking over the world, it's easy to feel like machines are calling the shots. But fear not, fellow humans! Just like Sarah, we can use these AI tools to our advantage. Let's take a look at the top three most popular AI types and what they can do for your brand strategy.

NLP - Natural Language Processing

First up, we have natural language processing (NLP) tools. NLP is like having a robot assistant who can read minds. These tools can help you break down customer feedback, social media posts, and other text-based data to get a better understanding of what your audience is saying about your brand. It's like having a superpower!

Sentiment Analysis

Next, we have sentiment analysis tools. These tools are like your brand's mood ring. By analyzing feedback and reviews, these tools can tell you whether people are feeling positive, negative, or neutral about your brand. If your brand is feeling blue, sentiment analysis can help you turn that frown upside down.

Image Recognition

And let's not forget about image recognition tools. These tools are like your brand's personal paparazzi. They analyze images posted on social media or other platforms to get a better understanding of what your audience is interested in. You can use image recognition tools to scrutinise your own visual content to see what's working and what's not.

But here's the thing:

all of these tools are only as good as the people who use them.

You still need to understand your audience, their pain points, and what makes them tick. You're the boss here, not the machines. It's like having a Terminator on your team: powerful, efficient, and unstoppable. But less likely to destroy the world!

So, let's embrace the machines. Use NLP tools to explore text-based data, sentiment analysis tools to track your brand's mood, and image recognition tools to digest visual content. But don't forget the human touch. Together, humans and machines can create brand strategies that are truly unstoppable. It's like having a cyborg on your team: part human, part machine, and all awesome!