THE SOCIAL MEDIA GODS DON’T LOVE ME ANY MORE!!
Todays Brand Weaver blog comes to you with a tinge of ‘WAHHHHH!’. This week I’ve encountered a wave of concerns on a brewery groups recently that social media just isn’t doing what it used to do…
and if you’ve you noticed a dip in your social media engagement and reach, You're not alone. With these platforms getting oversaturated and algorithms constantly changing, it's tough to keep up. But here's a solid strategy to consider: shifting focus to email newsletters, you know, those things that have been around for years!!
Why Email Newsletters? Unlike social media, an email list is something you control completely. No algorithm changes, no platform fees—just direct communication with your audience. It's a follower list that won’t disappear overnight, and it gives you a higher chance of staying top of mind. Even if subscribers don’t open every email, seeing your brewery’s name pop up regularly reminds them you're there.
How to Make the Most of Email Newsletters:
Content Types: There are mainly two types of newsletters—Communications and Sales. Communications focus on nurturing your community with updates, events, new brews, and fun engagements. Sales emails are straightforward, promoting new products, specials, and driving traffic to your website.
Growing Your List: You probably already have a database of customers who’ve opted in. Use that as a starting point. Enhance sign-ups with website pop-ups offering a discount on their first order, or a free pint voucher to encourage taproom visits.
Effective Timing: General consensus suggests Tuesday and Thursday mornings are prime times for sending emails, but test different times to see what works best for your audience.
What to include:
Try mixing and matching communications and sales content to keep your newsletters engaging and exciting. Include clear calls to action, whether they’re inviting readers to an event or checking out a new product.
Test, test and test again:
Experiment with sending times and the type of content to work out what your audience love the best. A/B testing can help you tweak your approach by comparing how different parts of your audience respond to variations of your newsletter.
What have you got to loose?
Nothing, apart from a bit of time setting it up (but heck even I could do that for you, just smash the button below to chat about it more!) So go, run free my postman pat of the digital world, spread the gospel of your brewery and long may you reign!
