Brand Confusion: Clearing up the Differences Between Brand Consultancy, Identity, and Strategy

Are you confused about the difference between brand consultancy, brand identity, and brand strategy? Well turns out you are not alone!

These terms are thrown around so much in the business world that it's easy to get them mixed up. But don't worry, my dear confused friend, I'm here to clear things up for you.

Let's start with brand consultancy.

This is when a professional (or a team of professionals) comes in to assess your current brand and offer suggestions for improvement. Think of them as the "brand doctors" of the business world. They diagnose any issues and prescribe a plan of action to make your brand stronger and more effective.

Next up is brand identity.

This is the visual representation of your brand, including your logo, typography, colours, imagery, and more. It's the "face" of your brand and should be consistent across all platforms. Think of it as the makeup that makes your brand look its best

Finally, we have brand strategy.

This is the overall plan and direction for your brand. It includes your mission, values, target audience, and the messaging you want to communicate. Think of it as the "brain" of your brand, guiding all decisions and actions.

Now that you understand the differences, you can see how all three are important in creating a successful brand. A brand consultancy can help you identify any issues with your current brand identity and strategy, while a strong brand identity and strategy will guide the consultancy in the right direction.

So, there you have it! No more confusion between brand consultancy, brand identity, and brand strategy, but if it's still left you scratching your head why not drop me a lil message and I'll help clear it up for you!