Struggling to Get Your Beer on Tap? Let’s Fix That 🍻

If you or your sales team are walking into conversations with bar managers, restaurant owners, or distributors and not getting the results you’re after, it’s time to rethink your approach. You might be missing some vital tools in your sales arsenal.

Here are four key elements to tighten up your pitch and give your brewery the edge.

1️⃣ Tell Your Story

Forget the generic "we're a local brewery with quality beer." Buyers want a story they can sell.

• What makes your brewery unique?

• What’s your purpose?

• Why should anyone care?

Your founding story, your values, and your vision should connect with both your buyer and their customers.

2️⃣ Show the Value

Price is always part of the conversation, but you need to justify yours.

• What makes your beer worth the cost?

• Can you offer an exclusive deal for local buyers or early adopters?

Make them feel like they’re getting something special, not just another generic price

3️⃣ Back It Up with Data

Numbers don’t lie.

• Do you have statistics that prove your beer fills a market gap?

• Can you show that your product is on the cutting edge of an emerging trend?

Trade buyers love confidence backed by insight.

4️⃣ Nail the Visuals

First impressions count – big time.

• Does your branding stand out?

• Does it complement what they already have on their bar or in their fridge?

A cohesive, professional brand makes you easier to sell to their customers.

Get Pitch-Ready

I get it – ticking all these boxes can feel like a tall order, but it’s far from impossible. Take the time to go through this checklist, refine your story, and build a killer pitch deck. Trust me, it’ll pay off.

And hey, if you’re feeling stuck or want an extra set of eyes on your pitch, you know where to find me.