I've Got My New Logo, Now What Do I Do With It? A Guide to Making the Most of Your Graphic Identity
Congratulations on getting your new logo! Your brand has just taken a significant step towards becoming recognizable and memorable. However, you may wonder what you can do with your new graphic identity to maximize its potential. Here's a guide that will help you make the most of your new logo.
Update Your Website
The first thing you should do after getting your new logo is to update your website with it. Your website is often the first interaction a customer has with your brand, and having an outdated logo can make your website look unprofessional. Update your website's header, footer, and favicon with your new logo.
Make sure the logo is the appropriate size and format for each element. Also, check that the logo is responsive and looks good on mobile devices. Consistency in branding helps to reinforce your brand's message, and updating your website with your new logo is a great start.
Social Media
Your social media profiles are an extension of your brand, and it's essential to update them with your new logo. Update your profile picture and cover photo on all social media platforms, including Facebook, Twitter, Instagram, and LinkedIn.
Also, ensure that your new logo is prominent in your posts and that it is consistent across all your social media accounts. If you have a company blog, update your blog with your new logo as well.
Marketing Materials
Your new logo should also be updated on all marketing materials, including business cards, brochures, flyers, and any other printed material you use to promote your brand. This consistency helps to reinforce your brand's message and makes it more recognizable.
Additionally, when printing your marketing materials, make sure your logo is in high resolution to ensure it looks crisp and professional. Your new logo can also be used in digital marketing campaigns, including email marketing and social media advertising.
Brand Guidelines
As your brand grows, it's essential to maintain consistency in your brand's visual identity. Creating a brand guideline can help ensure consistency across all marketing channels.
Your brand guideline should include specifications for logo usage, typography, color palette, and imagery. It should also outline rules for spacing, sizing, and placement of the logo across various mediums.
Having a brand guideline ensures that everyone who uses your logo, whether in-house or third-party vendors, uses it consistently, and it will help to establish your brand's visual identity.
Merchandise
Finally, your new logo can be used on merchandise, including apparel, mugs, bags, and other promotional items. These items can be given away as gifts or sold to customers as part of your marketing efforts.
When creating merchandise, ensure that your logo is legible and recognizable, even when printed on a small surface area. Also, ensure that the colors and placement of the logo are consistent with your brand guidelines.
FAQs
What if my new logo doesn't fit my brand's personality? If you're not happy with your new logo, you can always revise it. However, before doing so, ensure that the logo aligns with your brand's personality and message.
Can I use my old logo on some materials? It's best to update all materials with your new logo for consistency. However, in some cases, you can use your old logo as a secondary logo or in archival materials.
