How to Get Your Brewery’s Story in Publications: Tips from Matt Curtis

“Just send that email.”

Those words are still ringing in my ears after my LinkedIn Live with the brilliant Matt Curtis this week. Matt’s the award-winning author behind Pellicle magazine, and he dropped some serious gems on how breweries can get their story out there with quality media.

Here’s the scoop:

1. Know Your Audience

Matt shared some eye-opening facts about who’s actually reading brewery stories these days—age, interests, and all that good stuff. 📊 Knowing who’s tuned in can help you tell a story that sticks and makes a lasting impact.

2. Finding the Right Writer

Getting the perfect writer on board to bring your story to life doesn’t have to be a chore. Here’s what Matt suggests:

• Find writers nip over the The British Guild of Beer Writers and have a nose at some articles to find a writer you like the vibe of!

• Reach out—and don’t overthink it! Start by introducing yourself, share a bit about your brewery’s journey, and let them see why it’s worth writing about.

3. Why It’s All Worth It

Imagine your brewery’s story isn’t just a post lost in the scroll, but a feature people actually read. High-quality media doesn’t just raise awareness; it brings in people who genuinely care about your brews.

Before you know it, you’ve got engagement, loyalty, and foot traffic—all from a well-told story.

Fancy watching the full chat with Matt?

Hit the link below for the full 30 minutes of gold—tons more tips and a bit of banter too. It’s definitely worth a watch.