Getting noticed doesn’t mean getting drinkers.

You’ve done the hard bit —
✨ You’re showing up online. ✨ You’re posting beers, events, behind-the-scenes. ✨ You’re even replying to comments and cheers-ing people in your DMs.

But turning all that effort into more people through the door?
More pints poured? More cans bought?

That’s where most breweries fall flat.

If your marketing strategy is:
“Post and hope someone shows up this weekend” — that’s not a plan.
That’s a punt.

Visibility alone doesn’t grow a brewery.
Relationships do.

And those relationships need somewhere to go after someone sees your post.
Because if they see your face once and scroll on by, you’ve wasted the moment.

Here’s what’s really happening:

The problem:
You’ve done the work to get noticed, but you’ve got no way to follow up.
No next step. No invitation. No relationship.

The result?
You’re crossing your fingers that someone remembers your beer when they’re at the shops…
Or stumbles into your taproom by accident.

Meanwhile, other breweries are getting newsletter signups, event RSVPs, online orders, and building a following that’s off social too.

Here’s how you fix it:

Every time someone sees your content —
Make sure there’s a next step.

A reason to stick around.
Something that moves them from “oh that’s cool” to “I want in”.

That could be:

📧 A fun monthly newsletter about your brews and behind-the-scenes 🎉 A VIP beer club sign-up
🎯 A new beer launch waitlist

Anything that captures their email and says:
“Hey, you like this? Let’s take it further.”

Because this is where your brewery’s brand stops relying on algorithms —
And starts building a community.