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Designers are from Buckinghamshire, Clients are from Mars: A Survival Guide

Designers vs. Clients: Why Can't We Just Get Along?

If you're a client working with a design agency, you may have experienced frustration at some point. Why can't they just get it right the first time? Why do they keep asking so many questions? It's like they're speaking a different language!

The truth is, designers and clients do have different ways of thinking. Designers are focused on aesthetics and creativity, while clients are more concerned with practicality and results. But that doesn't mean they can't work together effectively. Here are some tips to help you bridge the gap and get the best from your design agency.

Speak Their Language

Designers have their own jargon and technical terms. It's important to understand what they mean when they use terms like "bleed" or "vector." Don't be afraid to ask questions or ask for clarification. Your designer will appreciate that you're trying to understand their work process.

Set Clear Expectations

Before you begin any project, make sure you and your designer are on the same page about what you want to achieve. Be specific about your goals, budget, and timeline. This will help your designer create a design that meets your needs and stays within your budget and timeframe.

Trust the Process

Designers have a specific process they follow when creating a design. It may involve several rounds of revisions and feedback. Trust that your designer knows what they're doing and that the process will lead to a great final product.

Don't Be Afraid to Give Feedback

While it's important to trust the process, it's also important to give honest feedback. If you don't like something, speak up! Your designer wants to create a design that you love and that represents your brand. Just be specific about what you don't like and why, and be open to suggestions from your designer.

Work with The Brand Weaver

At The Brand Weaver, we understand the nuances between how designers think and how clients think. We have a tried and tested process that ensures we create a design that meets your needs and exceeds your expectations. Contact us today to create a standout brand and navigate all the issues that come with working with a design agency.