Back to Basics: 3 Key Ways to Create a Brewery Brand That Sells More Beer
Hello everyone! We’re back in session today, and we’re going back to basics with this article. I’m going to give you three key ways to make sure you’re creating a brewery brand that’s going to sell more beer.
Yes, there are hundreds (if not thousands) of things you can do to increase your chances of selling and engaging, but these are the three core basics I always explore with my customers when helping them create a standout brewery brand.
1. Know Your Market
First things first—you’ve got to understand your audience. And I don’t just mean the punters walking into your taproom or buying online. Think about the trades you interact with: bar owners, pub managers, distributors—anyone who plays a role in getting your beer into the hands of drinkers.
You need to understand what makes them tick. What are the local nuances, and how does that differ from those further afield? Only by knowing the small details of your market can you create something that truly engages them. And this applies to both your punters and your trade partners.
2. Know Your Competition
Next up, you’ve got to keep an eye on the competition. Identify your local competitors or even aspirational ones. What are they great at, and where are they falling short? This gives you a solid foundation to create your own messaging that stands out.
You can confidently say, “Yes, Brewery X does this, but we do it differently.” Or, if a competitor has a killer membership programme, at least you know the standard you need to meet—or surpass.
3. Know What Makes You Special
Lastly, you’ve got to know what makes your brewery special. What’s your secret sauce? And I don’t mean the usual clichés like “quality ingredients” or “great beer.” Dig deeper. What’s your story? What’s your history? What’s the unique narrative that no other brewery can claim?
That’s what’s going to help you stand out in a crowded marketplace. A brewery with a story and a purpose will always rise above those that stick to standard messaging. It’s the personal touch, the unique perspective, that grabs attention and wins over customers.
So there you have it: three essential ways to know you’re building a brewery brand that’s set up to sell more beer. Keep these in mind, and you’re on a great start!
