5 Shortcuts to build your brewery brand without a strategy!

This is how to Build a Brewery Brand Without Strategy (Please don’t.)

Want to not stand out in the most competitive indie beer market we’ve ever seen?

Here’s your 5-step foolproof guide to branding your brewery without a shred of strategic thinking:

1. Logo first. Think later.

Forget your story. Forget your drinkers.

Pick a trendy font, choose a colour your mate said “looked sick,” and slap it on a beer label.

Make sure it looks like every other can on the shelf—just to be safe.

Bonus points if someone says “Make the logo bigger.”

2. Be for everyone.

Don’t bother finding your niche.

Make beer for literally everyone—from your nan to that guy at the gym who only drinks protein shakes and whiskey.

If Amazon can do it, why can’t you?

3. Let the liquid do the talking.

Forget storytelling. Forget brand experience.

Just say, “The beer’s good.”

Because apparently flavour can shout through social media algorithms and supermarket shelves.

4. Ignore your drinkers.

You know best.

Why would you ask what they want when you can tell them what they should want?

It’s your baby, right?

5. Just post something.

Content plans? Strategy? Pfft.

Just whack out a blurry photo of a pint with “Happy Friday” and hope it goes viral.

Bonus tip:

If anyone questions your branding, call it “disruptive.”

That usually shuts them up.

Obviously… please don’t try this at home.

Because great beer deserves a great brand.

And brand is your #1 business strategy in 2025.

Strategy isn’t fluff. It’s your foundation.

It’s how you stand out, grow faster, and sell more beer without shouting louder.

If you’re done vibing your way through marketing…

Let’s build something intentional.

I’m here when you’re ready.